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I am a Customer Success Manager at Landingi.com. My role is to help our customers achieve their success. I wish they would ask me questions like: “Listen Mike, how can I make this to high converting landing pages?”, that’s easy, my usual answer is “Just make it simpler – add more value and you’re done”. This does not happen, ever.
Customers want MORE… more slides, animations, gifs, pop ups, background videos, blinking texts and kittens. They want every element to distinguishing itself from other distinguishable elements. To which, my usual response is facepalm.
They think they know better. They heard that kittens, gold fishes and pop ups convert better. I somehow heard rumors too. I agree that things like pop ups can* convert** better*** (many gotchas here). But there are costs that marketers does not take under consideration – user confusion, irritation, bad experience and finally – low quality of converted leads.
Let’s get to the point.