321 Growth Academy: Marketing 101 (YYC)

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321 Growth Academy: Marketing 101 (YYC)

By Platform Calgary

Date and time

Tue, Mar 19, 2019 9:00 AM - 5:00 PM MDT

Location

Alastair Ross Technology Centre

3553 31 St NW The Inc. - Programs Room Calgary, AB T2L 2K7 Canada

Refund Policy

Contact the organizer to request a refund.

Description

Marketing 101 is a full-day crash course in B2B marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop a high-level action plan to get you there.


Marketing 101 is a prerequisite for 321 Growth Academy's Growth Marketing course.


Early Bird Deadline: Feburary 15


Your Registration Includes Both:

  • BMC Workshop: Tuesday, February 19 from 5PM-8PM
  • Marketing 101: Thursday, February 21 from 9AM-5PM


What We'll Cover:

  • ​Business Model Canvas - and why we need to view it through a Marketing lens
  • Marketing: what it is, what it’s not and why you need it
  • Intro to Growth Marketing: key concepts for ensuring your Marketing drives revenue
  • An overview of the 321 Marketing model: our playbook for Growth Marketing
  • Common marketing fails and how to avoid them
  • Your 321 Marketing audit: assessing your marketing, and identifying your key gaps


Who It’s For:

  • Founders or senior members of a startup team, with responsibility for marketing.
  • ​B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
  • You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up marketing.
  • Most importantly, you’re fiercely committed to investing the time and effort to get marketing results, and are willing to explore and apply fresh approaches.


What You’ll Come Away With:

  • ​A detailed profile of ideal customer profile for each relevant customer segment - to align efforts across the company
  • Understanding the elements of strong positioning and messaging
  • An in-depth assessment of marketing capacity (relevant to sales and customer success teams as well!), including your key gaps
  • A high-level action plan to focus near-term efforts to improve marketing effectiveness and efficiency and to drive revenue


For more information, please contact:

hello@321growthacademy.com

www.321growthacademy.com


Organized by

Platform Calgary brings together the resources of Calgary’s tech ecosystem to help startups launch and grow at every step of their journey, from ideation through to scale. We focus on making all parts of Calgary’s startup ecosystem better resourced, connected, efficient, effective, and prominent.

Through collaboration and targeted programming within a purpose-built home for innovators—the Platform Innovation Centre—we are a community hub focused on inclusive tech-led economic diversification and job creation.

Connect with us!

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